DoctorYeti: how the search for a doctor is built on checkable facts
Selection runs on what can be checked in open sources, and a place in the results cannot be bought. Under every number you can see the step it came from.
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What a person sees
Two screens showing how these results differ from a directory: under every claim sits the thing it was assembled from.
What a person gets is not a link to a listing site but a card assembled from checkable things: specialities, years of practice, further training and the number of facts that could be confirmed. The product shows no photographs at all, and the line under the card is a retelling of what recurs across reviews, not a quotation from them.
Reviews are broken down by reason for the visit, and every line carries a denominator. The product states the limit of these numbers itself: they are aggregated mentions by patients, not an assessment of clinical quality and not a confirmation that the doctor fits your case.
What sits underneath
- Where the data comes from. Public doctor profiles on listing sites and the clinic registry. In this run the facts converged from four independent sources, and each of them is shown next to the card.
- What the system does. It breaks the query down into patient, city and speciality, selects candidates on confirmed facts, reads the reviews and marks them up by reason for the visit, then brings it all together into one profile.
- Where the limits are. This is not an assessment of clinical quality and not a confirmation that the doctor fits your case. There is no booking either: the listing sites in a profile are the doctor's external profiles, while the direct way to book is the clinic's own site and phone. The limits are written inside the product, not only here.
Where it got hard
Three forks at which the product could have become the thing we did not want it to be. Each one has its cost of getting it wrong.
cost of getting it wrongyou end up with one more directory in which the top of the list is for sale
A ready-made star on a listing site is calculated by that site's rules, and those rules are not visible to us. Sorting by it means adopting them as our own.
So selection runs on facts that can be checked one by one: a speciality confirmed by reviews, years of practice and category from professional records, the clinics where the doctor works. The rating stays one of the fields on the card and affects nothing in the selection.
cost of getting it wronga parent picks a doctor for their child from a figure that stands on three reviews
«Prescribed treatment: 3» looks convincing and means nothing until you are told out of how many. The temptation to show the bare number is strong: the card looks more confident that way.
Every line carries a denominator, and under the table it is written in words that these are patient mentions, not an assessment of quality. That deliberately weakens the impression the results make and keeps them honest.
cost of getting it wrongsomeone else's text on our page, and the person it was written about cannot reply
The simplest way to fill a card is to show the reviews as they are. It is also the most dangerous: this is someone else's text, and the doctor is the last to learn about it.
There are no quotations in the product, and no photographs either. What comes out is only what recurs across different people, retold in our own words, with a link to the source next to it, so that what is said can be checked and disputed.
What you can check right now
This is an open product, so there is no need to take our word for it. A three-minute scenario, in the same order as the frames above were taken.
- Ask in your own words. For example: a paediatric allergist in St Petersburg, an appointment for a four-year-old. Expand the line «Подбираю врача» and you will see the same selection steps with the numbers of your own query.
- Open any doctor from the results. In the profile find «По отзывам пациентов», by patient reviews: every line will carry a denominator, and under the table the limit of those numbers.
- Check the source. Next to the card stand the sites the facts were taken from. Open any of them and compare it with what the product showed.
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